Vidya bestowed with a new responsibility
Vidya Balan is without doubt one of the busiest actresses in the industry and the recent National Award has today granted her more than just fame. The Government of India has signed her as the propagator of their cleanliness drive.
Minister of Rural Development, Jairam Ramesh, has roped in the celebrity as the brand ambassador to spread awareness about drinking water and sanitation campaign. He exclaims that her popularity and people's belief in her as an actress, and a public icon will hopefully help them spread the word easily.
"Vidya’s involvement in the campaign will help make it a national obsession," Ramesh said on roping her for the campaign.
Vidya responded saying, "For an actor, what can be a better thing than doing a dirty picture on screen and off screen a clean picture. I think this role will work a lot because we are working on a national movement."
As a part of the campaign, Vidya will be seen in several short-films and government ads through which she will reveal the importance of sanitation and cleanliness.